Welcome to Coffee Consept
WHAT DO WE DO ?
Coffee Concept provides end-to-end consultancy and facilitation services of leasing, establishing and initial running of coffee houses to a certain level of profitability. We deal with establishment of coffee houses and cafés, finding of investment, internal design of the restaurants, training of the cooks and the personnel and establishment of the overall image of the coffee house.
WHY DO YOU NEED OUR SERVICES?
Designing a coffee shop isn’t just about getting the right look. Or serving the best coffee. It’s about creating an experience which not only shouts about the amazingness of your coffee, and how that makes people feel good, but also an experience which gives a double-shot boost to your brand. A successful coffee shop integrates everything the brand represents into a three-dimensional space—not just a cool interior, but great customer service, a great product, smart and efficient operations and a powerful identity brought to life through branding and innovative graphics. Everything works together to create something even bigger. All the parts have to work in sync and if any don’t, the cracks start to show and the business suffers. These are the guiding principles of Coffee Concept:
Share the same creative & business goals
The Holy Grail for designer and client has to be the same from the outset. To design something different, which cuts through the competition, delivering not only an exciting visual experience, but one which works to drive foot traffic and make money for the coffee shop brand. If your designer is only interested in creating the hottest new look in town, run for the hills.
Bring the customer center-stage
The coffee shop experience should always be built around the customer and the design tailored to fit him or her, culturally, socially and geographically, like a glove. Today’s consumers are savvy and warm to brands which mirror their view of themselves in the world, responding less and less to identikit design. So, it follows that coffee shops in a chain shouldn’t be clones of each other, but tailored to fit the space you’ve chosen.
Get the customer journey right and the rest will follow
Understanding how customers will interact with the space is the key. From what they see when they approach the shop from across the street through to how they move through the space. What they see at any given point will drive the decisions they make. We always put ourselves in the place of the customer, analysing the way different types of customers might make decisions about the brand in and out of the shop environment. These decisions drive the interior design, spatial arrangements, bar configuration, graphic communications and customer service. Exploring this helps us work with the brand to talk to the customer through the design of the shop at the exact point where they make their decision.
Make sure design and operations are integrated
If you want to create an amazing interior display of coffee beans or coffee bags, make sure you also put in place some strict visual merchandising rules to maintain the display, or it’ll fall apart, become messy, and you won’t make a dime. The coffee shop is the biggest and one of the most expensive marketing tools a business has and it should be used for maximum effect. The store design is like a silent barista, talking to the customer in discreet ways, in a tone of voice which makes them warm to your brand and love what you do.
COFFEE CONCEPT CODE OF CONDUCT
Customers eat with their eyes
The way to a person’s stomach is through his or her eyes. Which is why mouth-watering food and drink display and photography is key to the commercial success of the menu. Creating sumptuous imagery will stimulate the perception of taste, aroma and appeal.
The shop is a stage
Showcase your baristas’ skills: all the care and attention that goes into preparing the perfect cup. This is key to educating the customer about specialty coffee. Every point in the customer journey should be focused on spotlighting the barista and the theatre of making coffee. Help people understand the craft of great coffee and they will be encouraged to try new things. The design and spatial planning of the whole environment needs to be focused on this.
Say it like you mean it
Graphic communication shouldn’t just be confined to the menu. The whole shop is a canvas for imagery and messaging that forms the basis of a conversation with your customers. Graphics can be updated and changed inexpensively, keeping the brand fresh and relevant. Graphics need to say something inspiring, not just look pretty. Use graphics to showcase your baristas’ skills, your specialist coffee and the deliciousness of your food. Customers can sometimes feel paralyzed by too much choice, so using graphics to tell a visual story can help them navigate the options more easily.
See it, like, it, buy it
The single most important principle we adopt when we’re designing is “See it, Like it, Buy it.” Great visual merchandising sells products. Easy to understand, accessible displays, attractive, persuasive point of sale and clear pricing at every customer decision point (not just at the bar) will increase profits.
Never underestimate the power of great lighting. It will transform the environment, creating mood and focus exactly where you want the customer’s eye to land. Yet it is one of the elements so often overlooked and under-budgeted.
Gather round the table
Customers know exactly what they want from their individual coffee moments, and the environment needs to give it to them, offering different reasons to visit whatever the occasion, time pressure or mood. Flexible design and clever seating arrangements will create special solitary spaces for those who seek them, as well as buzzy zones where people can enjoy socializing with friends. At Coffee Concept we will get involved in every detail of the coffee shops we will be designing. Not only concepting the space itself but every element of the brand experience, helping design everything from the architecture through to the interior look and feel, as well as how the brand identity comes to life in the space, the graphics on the walls and menu boards, even down to the uniforms. We find this holistic approach works particularly well to make sure good design becomes good business. Come to Coffee Concept. You will regret if you don’t…